The problem
An existing website with friction in mobile use, content or conversion paths.
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A structural, visual and performance refresh that preserves important URLs.
An existing website with friction in mobile use, content or conversion paths.
A structural, visual and performance refresh that preserves important URLs.
Audit the current experience, prioritize changes, implement and review.
A clearer experience with a considered migration of useful content.
Mobile experience · Restructuring · Enquiry journeys
Illustrative scenarios with fictional data. These are not connected systems or actions being executed.
Visitors move through several pages to find how to request a service.
Before: generic copy with no next step
After: clear service + example + short enquiry
URL continuity: redirects for changed routes
A simpler path that can be evaluated before and after the change.
Conversion changes must be measured after launch; no improvement percentage is assumed.
Clear decisions at every stage. A delivery you know how to operate.
Define the user, problem and success criteria.
Agree scope, components, milestones and revisions.
Review a working version against clear acceptance cases.
Documentation, access handover and an agreed support plan.